Stickers : we put these on bananas with URLs driving to the microsite. Received 400,000 visitors in the first three months on a total media budget of $40,000.
Chiquita stickers.jpg
   
  
 
  
    
  
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     Homepage : buildings from left to right... an arcade to battle bad bananas, a wall to share stickers linked to Facebook, a fruit stand for product news, a sticker design tool, a boutique to customize apparel, and a theatre for our videos.
   
  
 
  
    
  
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   Sticker creator : Dozens of facial features for creating endless unique designs.
    
  
 
  
     
  
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   "Banana Boogie Battle" video game : Dance-off meets fight to the death, between your good banana and the rotten bad bananas. Winner deals their opponent a gruesome death with moves such as the ‘banana split’ and the ‘king kong.’
    
  
 
  
     
  
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   Sticker contest : To keep the user-generated ball rolling, we created a contest in which the sticker designs with the most votes were placed on Chiquita bananas in stores nationwide.
    
  
 
  
     
  
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   Boutique : Users could also upload their sticker designs to a Zazzle store and customize t-shirts, hats, bags, sneakers, skateboards and even doggie sweaters. Woof woof.
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